Joomla SEO, time for the new URLs!

We’re writing this soon after the release of version 3.8 of the powerful Joomla CMS. Joomla 3.8 carries a new feature which is especially interesting for SEO purposes: a new structure for your web pages addresses, the so-called URL, which will be more meaningful to both people and search engines.

Joomla already had some SEF features, but native SEO features are not enough for advanced SEO and needed to be integrated via additional software (components and extensions), like sh404SEF or MijoSEF.

SEOs have long waited for a better URLs control with Joomla: they often preferred to use WordPress, in order to have greater flexibility  in this regard.

To better understand the possibilities offered by the last update for Joomla, we take a sample URL generated by the previous versions of Joomla:

http://www.deltamatica.it/category/123-my-article

where 123 is the content (article) ID code.

With the new routing system, we are able to get the following simplified address:

http://www.deltamatica.it/category/my-article

How to activate the new Joomla URLs: Read more

GMail to support responsive design email later this month

Google announced on its Official Blog for Developers that soon (by September) will support responsive design on GMail and Inbox.

Many designers have long since created e-mail templates with the ‘responsive’ technique (with which almost all modern web sites are made) to allow optimized viewing of the screen of the device they are read on (PC, tablet, email, etc.).

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Text readability indexes to optimize your site

The reading ease of your site greatly influences the users’ experience and can make a difference between a successful and a site that simply does not “work”.

The overall reading ease is not only about the typographical features of the text, which must have adequate size and form (legibility), but also about how words, phrases and paragraphs are readily recognizable (readibility).

In order to optimize your site readability, how can you objectively evaluate your texts objectively?

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Non just Likes: Facebook “Reactions” are coming

According to Facebook’s Chief Product Officer Chris Cox, facebook users will soon be able to overcome the “Like” button limit and express themselves by clicking new emojis. The so-called “Reactions” are in beta test on Zuckerberg’s platform since the beginning of October 2015 and will soon arrive in Italy. Reactions are an extension of the Like button, by which you can express love, joy, satisfaction, amazement, sadness, or anger. You can only send one reaction, as it was for the “like”. For example, you will not be able to send both your “love” and “like”, but you will have to choose one of the two.

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Analisi del Traffico in Tempo Reale su Youtube

Google ha da poche ore messo a disposizione un nuovo strumento per la tua strategia di content marketing su YouTube: gli analytics in tempo reale.

In un’unica pagina sono disponibile le stime delle visualizzazioni real-time dei cinque video più recenti del canale.
Sono disponibili due grafici: ora per ora e minuto per minuto, dotati di finestre scorrevoli temporali di 2 giorni e un’ora rispettivamente.
Le stesse informazioni sono disponibili per ogni singolo video.

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